Meherdeep Singh Macker

Meherdeep Singh Macker

Marketing professional with 10+ years of experience across brand marketing, marketing operations, digital strategy, and marketing technology. Strong track record in integrated campaigns, social media and content marketing, email and omnichannel execution, and data-driven performance analysis. Industry experience spans wellness, sports, consulting, insurance, and technology, working across both enterprise and high-growth environments.

Work Experience:

10 Years 4 Months Years

Industry:

Marketing, Project & Program Management

Function:

Banking Financial Services & Insurance (BFSI) | Consulting | Sports | Wellness

Work Experience

RoundGlass Wellbeing, Gurugram
Marketing Consultant / Freelancer (January '25-Present)
Marketing Associate (May '20-November '23)
• Led end-to-end marketing initiatives for Punjab FC (ISL), RoundGlass Hockey, and Tennis, driving brand visibility and fan engagement.
• Increased social media followership by 100% and engagement by 150% through data-led content and analytics-driven optimization.
• Owned brand identity across stadium branding, kits, merchandise, digital assets, and marketing collateral.
• Developed and executed annual marketing plans, sponsorship decks, and partnership proposals to drive revenue growth.
• Executed email marketing campaigns for ticket sales and merchandise using segmentation and automation; delivered actionable performance reports.


Canara HSBC OBC Life Insurance, Gurugram
Marketing Technology Manager (December '19-April '20)
• Designed and executed omnichannel lead nurturing campaigns across email, SMS, WhatsApp, and push notifications.
• Implemented and optimized Adobe Experience Cloud tools (Adobe Campaign, Analytics, Target) to improve marketing effectiveness.
• Acted as super-user and custodian for digital assets, ensuring seamless utilization across channels.
• Collaborated with IT, vendors, and cross-functional teams to ensure smooth operations and timely issue resolution.
Wunderman International 


Senior Lead Analyst (July '19-December '19)
Lead Analyst (October '16-June '19)
• Executed global email marketing campaigns for GlaxoSmithKline (GSK) and ViiV Healthcare using Adobe Campaign.
• Built send lists, developed email HTMLs, performed QA, and executed complex workflows including A/B testing and automation.
• Ensured accurate attribution, tracking, testing, and deployment across global markets.
• Coordinated with stakeholders to ensure timely readiness of assets and tokenized links.
• Created monthly dashboards and performance reports for senior stakeholders.


Corporate Executive Board (CEB – now Gartner)
Digital Content Associate (December '13-November '15)
Digital Content Intern (August '13-December '13)
• Managed content for 70+ member-facing websites and apps, ensuring accuracy, consistency, and UX best practices.
• Acted as project owner working with senior global stakeholders to deliver high-impact digital projects.
• Identified web and UX/UI challenges and delivered practical content and design solutions.
• Worked extensively with Adobe Creative Cloud, Interwoven, and Adobe CQ5 CMS platforms.

Accomplishments

• Awarded the CEB EPIQ award for Quality Excellence in Q1-2014
• Awarded the Wunderman’s Most Promising Newcomer award for H2-2016
• Awarded Wunderman’s Gold Performer for Q1-2018, Q3-2018 & Q1-2019
 

Education
  • MBA (pursuing), Indian Institute of Management Ahmedabad, 2024-2026
  • B.Tech (Electronics and Communication), Guru Tegh Bahadur Institute of Technology,
  • Guru Gobind Singh Indraprastha University, 2009-2013
  • XII, Birla Vidya Niketan, New Delhi, 2009
  • X, Birla Vidya Niketan, New Delhi, 2007
     
Certification
Extra-curricular
  • Member of the BPGP Media & Marketing Committee, contributing to brand building, content, and communication initiatives.
  • Strong interest in visual, brand, and product design across digital and physical mediums.
  • Avid follower of football and Formula 1, with a deep appreciation for performance and strategy.