Kavya Shah
With 7+ years of professional experience in brand and digital strategy, I have a proven track record of translating complex consumer insights into high-impact campaigns that drive measurable growth. My core strengths include leading cross-functional teams, optimizing brand communication through data deep-dives, and designing full-funnel digital ecosystems that have delivered results such as a 117% increase in organic reach and a 3.3X growth in private shares. I possess extensive industry exposure across BFSI, FinTech, FMCG, and Lifestyle, having managed mandates for over 40 brands and successfully launching revenue-generating divisions like influencer marketing.
Work Experience:
7 years and 9 months Years
Industry:
Consulting & Strategy, Marketing
Function:
Consulting | Media
Dentsu Creative (48 Months)
MANAGER – BRAND STRATEGY Jul '24 – Present
SENIOR EXECUTIVE – BRAND STRATEGY Jul ‘23 – Jun ‘24
EXECUTIVE – BRAND STRATEGY Jan’23 – Jun ‘23
CREATIVE STRATEGIST Feb ’22 – Dec ‘22
Brands: Adani Group, SBI Life Insurance, Skore Condoms, Mischief, Eva, Cetaphil, Max Hospital
• Developed a comprehensive 360° playbook designed to leverage a 99.2% trust record while bridging the gap between digital-savvy Millennials and branch-reliant Gen X through humanized, interactive content.
Adani Group:
• Orchestrated a 2025 social strategy that achieved 46M+ reach and 76M+ views by pivoting from "product-first" to "culture-first" content, resulting in a 3.3X increase in private shares.
PAPERKUT COMMUNICATIONS (13 Months)
INDEPENDENT STRATEGIST (FREELANCE)
Brands: Vimal Oils, Vimal Wellness, Mainline Coffee
• Built and led an independent brand and digital strategy consultancy, driving client acquisition and managing end-to-end mandates across strategy, content, and growth.
• Advised 20+ early-stage startups on brand positioning, digital marketing roadmaps, performance optimization, and go-to-market strategy.
• Designed full-funnel digital ecosystems — from brand narrative and DVC scripting to performance-led content structures.
ZERO GRAVITY COMMUNICATIONS (30 Months)
SR. SOCIAL MEDIA AND CONTENT STRATEGIST July ‘20 – Dec ‘20
SOCIAL MEDIA AND CONTENT STRATEGIST July '19 - Jun '20
DIGITAL MARKETING EXECUTIVE July '18 - Jun '19
Brands: Havmor, Vadilal Icecreams, Jivraj 9 Tea, KK Jewels, MYBYK, Astral Pipes and Adhesives, Arvind Menswear, Anmol Jewellery, Goyal & Co., KP Sanghavi
• Led end-to-end brand communication strategy for 40+ brands, translating business objectives into digital-first campaigns, DVCs, and content ecosystems.
• Launched and scaled the Influencer Marketing division, building it into a revenue stream averaging ₹10+ lakhs per month.
Industry Thought Leadership (2026): Selected as a Forecast Panelist for the American Marketing Association (AMA) Trends Report 2026
2. Young Achiever’s Quarterly: Honored with the Dentsu RISE Award in 2024 for outstanding performance and strategic contribution.
3. National & Regional Marketing Awards: Recipient of the Foxglove Award—National Bronze and Regional Silver (2021)—for the "Evolve Again" campaign.
4. Revenue Generation & Leadership (2018): Launched and scaled an Influencer Marketing division from the ground up, growing it into a consistent revenue stream averaging ₹10+ lakhs per month.
5. Published Researcher (2017): Authored the publication "Transformation of Higher Education and Peasant Agriculture institutions in Gujarat" in the International Journal of Economics, Commerce & Management.
- Blended PGP - MBA, Indian Institute of Management, Ahmedabad, 2024–2026
- PGD in Investment and Financial Analysis, Gujarat University, 2018
- BBA (Finance & Economics), Ahmedabad University, 2017
- Google AI Professional Certificate, 2026
- Dentsu Sentiment Analysis Tool Development, 2025
- Dentsu AI usage and ethics certificate, 2025
- Creative Entrepreneurship: Co-founded “The Artists Brewery,” a platform that hosted and managed spoken word poetry events in 2018.
- Artistic Practice: Sustained involvement as a practicing calligraphy artist.