Golla Kedarkumar
Seasoned professional with over 8 years of experience in data engineering and marketing analytics, currently spearheading a 15-member team at LatentView Analytics. I have successfully architected scalable data infrastructures and ML-driven dashboards that optimize ROI and marketing spend for Fortune 500 clients across the technology and media sectors. By bridging the gap between complex engineering and strategic business goals, I have consistently delivered actionable insights that drive customer retention and digital transformation.
Work Experience:
8 Years 5 Months Years
Industry:
Consulting & Strategy, Data Science & Analytics
Function:
Technology | Consulting
LatentView Analytics | Chennai
Data Engineering Manager (Marketing Analytics) | April 2024 – Present
Leadership & Team Management: Lead a cross-functional team of 15 members to architect and deploy large-scale data infrastructures, driving actionable business insights for global clients.
Strategic Oversight: Oversee the delivery of end-to-end marketing analytics solutions, ensuring data integrity and scalability across multiple high-stakes projects.
Process Optimization: Streamlined internal engineering workflows, reducing project turnaround time and improving the accuracy of Machine Learning models.
LatentView Analytics | Chennai
Assistant Manager | Apr 2022 – Mar 2024
Team Leadership: Managed a team of three to build critical data infrastructure and dashboards, translating complex data into executive-level business insights.
ROI Analysis Dashboard: Developed a PowerBI solution integrating Linear Regression models to compare weekly marketing spend against ROI, enabling stakeholders to evaluate campaign performance against historical benchmarks.
Causal Inference Solution: Architected an RShiny-based dashboard deploying 'MarketMatch' ML models to identify comparable market areas and measure the absolute effectiveness of marketing interventions.
LatentView Analytics | Chennai
Senior Analyst | July 2020 – Mar 2022
Subscription Strategy: Engineered Big Data pipelines using Hadoop and Hive to power a PowerBI dashboard for a Fortune 500 client, tracking critical KPIs including LTV, CAC, and Revenue.
Marketing Spend Optimization: Developed custom R and Node.js visualizations for Non-Linear Regression models to determine marginal break-even spend, directly contributing to ROI growth.
Customer Retention: Built engagement and retention dashboards to visualize customer behavior across various marketing campaigns using advanced regression outputs.
Tata Consultancy Services | Chennai
Systems Engineer | Dec 2016 – Sep 2019
Data Transformation: Spearheaded data pre-processing and warehousing for Television Rating Point (TRP) calculations, ensuring seamless delivery to data warehouses for executive reporting.
System Modernization: Led the migration of legacy Impala, Hive, and Spark 1.0 jobs to Spark 2.0, significantly enhancing processing efficiency.
Performance Engineering: Optimized big data processing by implementing Parquet file formats and conducting rigorous Spark job tuning to maximize resource utilization.
ETL Development: Developed high-performance ETL programs using Spark Core and Spark SQL to handle massive client datasets.
- PGP (Data Science), Praxis Business School Bangalore, 2019-2020
- B.Tech (Mechanical Engineering), Pondicherry Engineering College , 2012-2016
- XII , Narayana Junior College, Nellore, 2011
- X, Bhashyam Public School, Tirupathi ,2009
- Got promoted from Senior Analyst to Data Engineering Manager in 4 years.
Databricks Associate Certificate, 2022