Amit Chaturvedi
A digital marketing and social media strategist with over 13 years of experience, bringing expertise in developing data-driven marketing strategies, creating engaging content, and utilizing analytics for performance optimization. Background includes a B.A. in Journalism and Mass Communication, along with certifications in Digital Marketing and Google Analytics. Experience includes working with organizations like MyGov India, leading social media strategies that grew the Facebook page from 3,000 to over 2.4 million likes. Thrives in collaborative environments, mentoring teams, and working closely with clients to achieve strategic goals.
Education
BA in Journalism and Mass Communication
Work Experience
With over 13 years of experience in digital marketing and social media strategy, significant initiatives have been successfully led across various organizations. At MyGov India (2017-2022), the role of Deputy Manager for Social Media involved creating strategies that grew Facebook followers from 3,000 to over 2.4 million and YouTube subscribers from 1,000 to 300,000. Leadership responsibilities included managing a team of 10, focusing on content creation, social listening, and analytics using Power BI and Tableau. Previously, as a Digital Strategist at RoadGods Pvt. Ltd., comprehensive digital marketing plans were developed, doubling e-commerce conversions. At Notiby Technologies, digital strategies were optimized to increase engagement. Early career experience included freelance consulting and roles in content strategy and development. Holding a B.A. in Journalism and Mass Communication along with certifications in Digital Marketing and Google Analytics provides the expertise to contribute effectively in a consulting capacity.
Nature of Work
As a digital marketing and social media strategist, the role encompasses strategic development, content creation, and data analysis. Tailored marketing strategies are crafted to enhance brand visibility and engagement, focusing on understanding target audiences and market trends. Key responsibilities include managing multiple social media accounts, developing engaging content, and ensuring consistent branding across platforms. Performance metrics are analyzed using tools like Google Analytics and Power BI, with strategies adjusted based on data insights for optimal results. Leadership plays a crucial role, mentoring team members and conducting training to keep them updated on digital marketing trends. In freelance roles, collaboration with clients ensures the development of customized strategies and progress reporting, aligning with their objectives. Overall, the work blends creativity and analytical skills to drive effective digital marketing initiatives.
Profile
- Batch Year:2024-26
- Experience: 7 Year
- Industry: Consulting
- Organisation: Deloitte
- Email: bpgp24amit@iima.ac.in
- Phone: XXX-XXX-0891
- Social connect: LinkedIn | CV