Meenal Swarnkar
A dynamic fashion tech graduate with vast industry experience, currently excelling as a Campaign & Creative Manager at one of the biggest E-commerce platforms in the world. Previously spearheaded the first live commerce project in India. Crafted launch strategies directly with Fortune-100 clients and led marketing and promotional events, as well as influencer and social media marketing campaigns, for renowned brands. A strong foundation in buying and merchandising, focusing on brand dynamics, market trends, consumer preferences, and pricing strategies. Outside of work, a staunch supporter of animal rights and an active NGO partner, dedicated to making a positive impact.
Education
Bachelors of Fashion Technology, B.F.Tech
2014 - 2018
79%
Work Experience
Driving over 10x growth in revenue through 3000+ live sessions with 250+ influencers promoting 100+ brands. Cultivated relationships with a network of 1000+ influencers. Achieved 25%+ revenue growth by adept budgeting and analytical planning across campaigns for esteemed brands. Crafted strategies and successfully executed campaigns with budgets over 5 crores across paid, amplification, barter, affiliate, events, store launches, and brand awareness initiatives. Led and managed India’s biggest creator events like Myntra Creator Fest X Grazia Glammy Awards and Flipkart Glam Up event, engaging 450+ creators, celebs, and artists, resulting in 200M+ impressions and a reach exceeding 120M. Devised process automation roadmaps tailored to campaign requirements, in collaboration with the product team, resulting in a 45% increase in efficiency and a 50% reduction in team TAT, managing a target of INR 50 Crs. Effectively led, managed, and mentored a team of 8 people.
Nature of Work
As a Campaign & Creative Manager, crafts goal-driven and innovative advertising campaigns for global clients in the media and entertainment sector, including Skyshowtime, Warner Bros, Paramount Media, and Now TV. Meticulously tailors each campaign to align with client objectives and resonate with diverse target audiences, ensuring maximum engagement, impact, and impressions, all while building scalable client relationships by positioning them to capture market growth. By leveraging performance analytics and staying abreast with evolving industry trends, focuses on developing creative strategies that consistently improve performance metrics by at least 20%. With a data-driven approach, identifies key opportunities for optimizing campaigns in a competitive landscape. Translates creative concepts into actionable strategies, driving seamless execution and fostering a culture of innovation and teamwork by liaising with cross-border teams, driving repeat orders and recurring revenue.
Profile
- Batch Year:2024-26
- Experience: 5 Year
- Industry: Retail / Ecommerce
- Organisation: Amazon
- Email: bpgp24meenal@iima.ac.in
- Phone: XXX-XXX-2415
- Social connect: LinkedIn | CV