Kavya Shah
A seasoned advertising professional with six years of experience in social media, content strategy, and account planning, the career began as a Digital Marketing Executive. This role led to a quick mastery of digital ads, copywriting, and SEO, significantly boosting the social media reach of various brands. Seven FMCG and beauty brands were successfully launched, and numerous pitches were won through compelling strategies. Impactful campaigns have been crafted for clients like Visa and HDFC Sky, among others. Outside of work, the individual is a self-taught calligrapher, a water paint enthusiast, and a published poet, blending creativity with business acumen. Currently, the role of Manager of Brand Strategy is held at Dentsu Creative.
Education
1. Bachelors of Business Administration (BBA), 2017 from Ahmedabad University
2. Post Graduate Diploma in Investment and Financial Analysis (PGDIFA) , 2018 from Gujarat University
Work Experience
With over five years of experience in the advertising industry, the journey began at Zero Gravity Communications, one of Gujarat’s fastest-growing agencies, where 2.5 years were spent in various roles, including copywriter, social media strategist, and influencer manager. During this time, campaigns were conceptualized, and junior staff were trained for brands like Havmor Ice Creams and Arvind Fashions. Since February 2022, the role of Senior Brand Strategist has been held at Dentsu Creative, recognized as the Cannes Lions 2022 Agency of the Year. The focus is on comprehensive planning and problem-solving, providing strategic solutions that have enhanced campaigns for brands like Sebamed, Bajaj Electricals, and Morphy Richards. This journey reflects adaptability and significant contributions to dynamic teams.
Nature of Work
As Manager of Brand Strategy at Dentsu Creative, the role blends strategic planning with creative execution. It involves conducting market research to uncover consumer insights and trends, which inform the development of compelling brand narratives. Collaboration with cross-functional teams is key in designing and implementing holistic campaigns that resonate with target audiences, leveraging expertise in digital marketing, social media, and content strategy. This includes crafting tailored strategies for high-profile clients like Visa and HDFC Sky, ensuring campaigns meet client objectives while standing out in a competitive landscape. Creative pursuits in calligraphy and poetry further enrich the approach to brand storytelling, infusing artistry into strategic concepts that engage and inspire. Leading a brand strategy team and mentoring junior strategists provides a fantastic opportunity to foster creativity and innovation within the team.
Profile
- Batch Year:2024-26
- Experience: 6 Year
- Industry: Advertising / Communication / Media / Entertainment
- Organisation: Dentsu Creative
- Email: bpgp24kavyas@iima.ac.in
- Phone: XXX-XXX-XX1136
- Social connect: LinkedIn | CV