As a Senior Manager at Myntra, drives high-impact strategic initiatives for the gross-to-net charter and builds personalized customization experiences for Myntra Luxe customers. Previously, at Blackbuck, led the monetization strategy for the FASTag category, delivering 70% incremental monthly revenue and achieving 4.5x GMV growth over three years. This role also involved close collaboration with product teams to enhance customer experience, optimize operational processes, and develop insights through advanced business analytics. As the Founder of Kalam, introduced the innovative "Zero-cost notebooks" marketing concept, creating a unique advertising channel for companies targeting students. This venture generated substantial revenue, onboarded multiple partners, and gained industry recognition. The diverse experience across strategy, product, and analytics has equipped to lead user-centric initiatives and achieve sustainable business outcomes.