Blended Post Graduate Programme in Management (BPGP)




Meherdeep Singh Macker

An experienced marketer and an adept project manager with a passion for driving engagement and enhancing brand visibility through innovative strategies. Skilled in brand design and development, specializing in creating compelling digital campaigns that resonate with audiences.

Education
B.Tech Electronics and Communication
Work Experience
With a diverse background in marketing and digital strategy, has spearheaded marketing initiatives across multiple industries. Skilled in branding, social media, and digital technology, brings a holistic approach to content strategy, partnership development, and marketing technology innovation. As the Marketing Manager for Sports at RoundGlass Wellbeing, led campaigns for Punjab FC, RoundGlass Hockey, and Tennis, enhancing brand presence and driving fan engagement. Prior to this, served as the Marketing Technology Manager at Canara HSBC OBC Life Insurance, implementing Adobe Experience Cloud tools to streamline marketing efforts and optimize customer-facing solutions. As a Senior Lead Analyst at Wunderman International, managed GSK’s Digital Asset Management and executed email campaigns. Expertise in digital content also extends to a role at CEB, where managed over 70 member-facing websites, providing UX/UI solutions and overseeing global projects.
Nature of Work
At RoundGlass Wellbeing, serves as the Marketing Manager for Sports, overseeing the marketing initiatives for Punjab FC (Indian Super League), RoundGlass Hockey, and Tennis. The role involves creating and executing comprehensive marketing strategies that enhance brand visibility and increase fan engagement. Social media platforms are managed, growing followership and significantly boosting engagement, while ensuring consistency in branding across stadium branding, social media, merchandise, and other collateral. Sponsorships and partnerships are secured, compelling content is developed through storytelling, and cross-functional collaboration aligns marketing efforts with overall business goals.

Profile