Yashvardhan Negi
Dynamic business manager with 11 years of experience in sales, marketing and business development. Has a diverse career spanning building materials, hospitality, and energy sectors. Excels at navigating complex Go-To-Market (GTM) strategies, managing large-scale channel networks, and leading high-performing teams.
Work Experience:
10 Years Years
Industry:
Business Development, General Management, Marketing, Product Management,Sales
Function:
Pharmaceutical & Healthcare | Technology | Building material | Energy & Utilities | FMCG & E-commerce | Travel & Hospitality
Pidilite industries Limited, Delhi (32 Months)
Regional Manager, Joinery February'23-Present
• business management of North region (120 crore).
• Heading a team of 12 executives and monthly business revenue of 10cr per month.
• Business development and farming at key accounts Century, Merino, Greenply, Kitply, Livspace, Homelane etc.
• Channel partner management (35), their scheme designing, budget allocation, P&L handling.
• P&L management of the region, with qualitative input and feedback to the management.
• Achieved a growth of 19% by volume (highest in India) in FY23-24.
Kohler Co, Gurugram (36 Months)
Market development manager, K&B commercial January '20-Feb '23
• Overall business owner for channel expansion & Sales for North India (45 crore).
• Working closely with leadership team on planning the business strategy for different geographies and different timelines, supplementing them with in-depth analysis into customer trends and partner feedback.
• Monthly revenue handling of 3.7 crore, setting product, quotation, scheme target for all channel partners & team members.
• Marketing & New Launch: Helped plan and launch new product initiatives such as Mirrors, vanity, enclosures across three states through market input, competition analysis and ATL & BTL activities. Implemented the go-to-market strategy for same.
• Appointing and handling new channel partners after proper GTM Working. Capex investment of 40-50 Lakh. Onboarded more than 50 channel partners across four states Punjab, Uttar Pradesh, UK and Rajasthan. Helped increase brand penetration.
• Partner P&L responsibility, improved partner’s TOD margin by 3.5% and zone’s revenue by 50% through improved product selection and digital leads funneling strategy.
OYO Hotels & Homes, New Delhi (14 Months)
Area Supply Manager, Smart November '18-January '20
• Overall business manager for Smart Model for Airport Delhi Cluster
• Relationship building with existing business owners and other key stake holders.
• Key account management of strategic properties that were critical in generating maximum revenue and had impact on brand.
• Drive revenue of the hub with Ecommerce (online OTA, OYO app) and off life channels (Travel agents & corporates). Manage cluster P&L with 2800 rooms and Rs.80 Cr turnover with a team of 5 BDEs.
• Led the launch of new segment of OYO properties- Capital-O in the cluster. Developed largest cluster for OYO (Airport Delhi) in India (150 Hotels, 80% Coverage).
SYAN Tech LLP, Gurugram (18 Months)
Co-founder April '17-November '18
• Built the operations, developed & managed vendor relations and handled end to end Consumer Marketing of the business. Scaled the business to 1 million INR.
• Launched India’s maiden collectable figurine brand.
Total Energies, Mumbai (36 Months)
Area Manager, Industrial April '14-April '17
• Handling revenue & Sales of 5+ Crores monthly
• Key account management: Reliance Industries, Adani, Sterling Generators, Welspun.
• New Product Launches – Executing penetration & volume growth of new product launches for HMV segment.
• Competition Analysis – Keeping track of competition market inputs in different outlet categories and accordingly develop right action plans.
• Team Management and Development – Regular evaluation and feedback to team members on KRA’s and guiding them regularly on key drives and opportunities in market.
• Channel Management – Established new distributers and channel partner in Surat, Vapi and grew network by 40%.
- Best National ASM Award - Pidilite Industries 2024
- MBA (pursuing) Indian Institute of Management, Ahmedabad 2024-2026
- B.Tech (Petroleum Engineering + MBA) University of Petroleum and Energy studies, Dehradun 2009-2014
- XII, CBSE Delhi Public School, Ghaziabad 2009
- X, ICSE St Paul’s Academy 2007
- Caption of School and University football team.