Shayonnita Mallik
In an industry hyper-focused on 'content', storytelling is the core focus. With 8 years of experience as a multimedia professional, the journey has included working in news and radio, building three FMCG brands, and developing a new social media philosophy. At heart, the role is that of a writer, by experience a designer, and by choice a strategist. Currently, breaking taboos at Nobel Hygiene Pvt. Ltd and telling stories on Twitter.
Work Experience:
7 Years
Industry:
Account Management
Function:
Advertising
The career began in TV news with Mirror Now as a desk producer. Under the aegis of Faye D'Souza, the morning show was produced, and an opportunity was seized to innovate on a personal breakfast show format. After Mirror Now, the next move was to Scroll.in, where work was done under Smitha Nair, a writer and national TV journalist, on "Your Morning Fix," a digital-first daily news explainer bulletin. Here, the art of content production and filming was honed. Following Scroll, due to changing winds in the country, the shift was made to social media content production with OTT Platform Eros Now. The team was joined, and alongside regular work, social media promotions for three of the biggest films in 2019 were handled, along with launching #ErosNowAndForever, a weekly social media long-form column. After Eros, the move was made to Nobel Hygiene, where, alongside the VP of Marketing and Commerce, an internal content team was built, capable of handling everything from social media posts to national-level OOH campaigns.
Bachelors in Mass Media (BMM) from Symbiosis Centre for Media and Communication (UG)