Brand Marketing Fellow | Myntra (Jul 2025 - Dec 2025)
- Drove the launch of Myntra’s private-label beauty brand, Molten Beauty, in partnership with VLPL
- Ensured complete launch readiness by driving listing accuracy, agreement closure, discoverability tagging, content development, cataloging and warehouse operations coordination
- Developed and executed on-app promotion strategy including banners, PDP/A+ content, visual guidelines, and performance-driven communication frameworks
- Drove stakeholder management across Brand, Category, Creative, Cataloging, Warehouse, Compliance, and VLPL teams to ensure seamless execution
- Defined visual & copy guidelines for on-app discovery, ensuring alignment with Molten’s skin-first philosophy and Myntra’s platform requirements
- Partnered with category teams on discount strategy, and sales initiatives to deliver target outcomes
- Led consumer, category, and competitive research to define brand positioning and guide product architecture for NPD under Myntra Private Label

Project Manager | AB InBev (Jan 2024 - Jan 2025)
- Led end-to-end execution of marquee brand initiatives for Budweiser, Corona, Hoegaarden, & Royal Challenge across campaign management, IMC planning, and content production
- Planned and delivered 15+ ATL and TTL shoots, including product, influencer, and campaign assets, ensuring alignment with brand tonality, timelines, and global guidelines
- Managed the cold room branding initiative (Budweiser, Magnum, Corona) for regional markets, from concept to production, enhancing trade visibility and retail presence
- Streamlined cross-functional workflows with Brand, Creative, Legal, PR, Trade, Procurement, and agencies to drive alignment, secure approvals, and enable agile execution across projects.
- Reported campaign performance to leadership, analyzed content data, and supported 1YP planning and GTM strategy

Content Strategist | AB InBev (Budweiser) (Aug 2022 - Dec 2023)
- Led content and IMC strategy for Budweiser India, Budweiser Beats, and Magnum Double Barrel Whiskey, anchored in football and music passion points
- Managed brand activations for FIFA World Cup 2022, Lollapalooza, Vh1 Supersonic, EPL x Hotstar, Magnetic Fields & more ensuring end-to-end content planning and execution
- Localized global campaign toolkits & led multi-format content creation across digital, influencer, ATL | BTL and TTL channels, in collaboration with in-house & agency teams
- Led creative production for flagship campaigns, aligning assets with brand tone, and media needs
- Grew Budweiser’s IG by 40K followers in 6 months through an always-on, insight led content engine
- Built & scaled an always-on influencer strategy, managing a tiered KOL network to amplify campaigns 
- Reported content performance to leadership, using metrics to guide strategy pivots

Social Media Manager | Dentsu Int (July 2021 - Aug 2022)
- Led content strategy for Fossil Watches and Essilor, managing a ₹15L monthly budget and a cross-functional creative team
- Launched content initiatives and influencer-led campaigns, achieving up to 30% engagement rate
- Managed end-to-end KOL programs, aligning with brand positioning & campaign goals
- Executed platform-specific campaigns, adding 25K followers in 4 months
- Presented monthly performance reports to leadership, translating analytics into strategy refinements
- Fostered strong client relationships, ensuring alignment across creative and media teams.

Sr. Social Media Specialist | Einfach Digital (Aug 2017 - Jun 2021)
- Led digital marketing strategy development and execution
- Managed social media accounts for elite clients in the entertainment and fashion industry
- Oversaw branding for outdoor events
- Executed online reputation management and social media listening
- Managed SEO activities, including blog writing, content strategy, research, and analysis
 

• MBA | (Blended PGP) | IIM Ahmedabad | 2024 - 2026
• Bachelor in Commerce | Gujarat University | 2013 - 2016
   

MICA | Advance Certificate in Digital Branding and Advertising | 2022