Meenal Swarnkar
Strategic marketing and business professional with over 6 years of cross-industry experience across advertising, digital commerce, fashion retail, and brand management. Recognized for structured problem-solving, negotiations, driving strategic initiatives, and delivering measurable impact across global and domestic markets
Work Experience:
6 Years
Industry:
Business Development, Marketing, Project & Program Management, Brand Management
Function:
Media | Retail
Campaign Manager - Amazon Ads & Marketing, Amazon, Bangalore (July’24-Present)
Led global advertising campaign strategy for high-impact clients including SkyShowtime, Warner Bros, and Paramount, driving $800M+ in value
Owned client success and satisfaction for marquee global advertisers, proactively shaping strategy, resolving escalations, and ensuring measurable business impact across multi-market campaigns
Managed 1500+ creative assets and 100+ multi-channel campaigns translating Salesforce CRM data into actionable insights that improved efficiency, performance, and scale
Resolved high-stakes trade-offs across performance, timelines, and budgets through data-backed negotiation with clients and internal teams
Assistant Manager - Brand Solutions & Client Relations, Galleri5, Bangalore (Feb’22-May’24)
Led Myntra Lives, India’s pioneering live commerce initiative, scaling it to 3000+ interactive sessions with 5000+ influencers and driving 10x revenue growth for 100+ leading brands
Cultivated a network of 1000+ influencers, including emerging celebrities, across fashion, beauty, and lifestyle to boost brand affinity and long-term customer retention
Built and deployed data-driven customer journey roadmaps, enhancing lifecycle performance from
acquisition to re- engagement using real-time analytics and behavioural insights
Managed a team of 8 direct reports to automate campaign workflows, partnering with product and
analytics teams to improve efficiency by 45% and reduce turnaround time by 50%
Assistant Manager - Buying (Men’s Wear), Reliance Retail, Bangalore (Feb’20– Jun’20)
Managed a ₹50 Cr seasonal portfolio, owning end-to-end buying decisions across assortment planning, product mix, pricing, and selection optimization
Owned assortment and pricing strategy across key men’s wear categories, balancing growth, inventory efficiency, and markdown risk
Partnered cross-functionally with merchandising, planning, and supply chain teams to align buying strategy with demand forecasts and ensure timely availability
1. Recipient of an internal award for excellence in negotiations and high-value commercial agreements
2. Fast-tracked to Campaign Lead within three months of transitioning into marketing role
3. Recognized as a high-potential campaign leader, driving strategy and execution for 100+ brands
- MBA (Blended Post Graduate Program) - Indian Institute of Management, Ahmedabad (2024 – 2026)
- B.F.Tech (Bachelor of Fashion Technology) - National Institute of Fashion Technology (2014-2018)
- The Fundamentals of Digital Marketing by Google
- Start-up India Learning Program by Invest India
- Volunteered with HelpAge India initiatives, supporting outreach and social welfare programs
- Actively involved in girl-child education drives, extending guidance and awareness support across cities
- Member of animal rescue and welfare groups in Bengaluru, supporting rescue, rehabilitation, and adoption efforts for dogs and cats
- Served as Executive Representative for the Cultural & Social Club throughout college, contributing to planning and execution of cultural events and community programs over four years
- Headed the Ethics Club in high school, leading activities across 8 sections and driving participation in value-based discussions and initiatives