Anand Mallela

Experienced marketing professional (7+ years) with a passion for translating consumer insights into high-impact, integrated marketing campaigns. Capable of leading & managing cross-functional teams, handling agencies and optimizing conversion funnels through data analysis.

Work Experience:

7 Years

Industry:

Marketing, Product Management, Project & Program Management, R&D

Function:

Consulting | FMCG & E-commerce | Media | Social Impact

Work Experience

ACCOUNT EXECUTIVE - Indigo Consulting | Jun 2019 - Nov 2020
Brands: YouTube India, YouTube Creators India, YouTube Originals, YouTube
Music and L’Oréal Paris.

- Led client conversations and briefs into clear strategic directions, collaborating with content and design teams to ensure seamless end-to-end execution and quality control.

- Managed social media execution, ORM, and conversational content for YouTube India, YouTube Creators India, and L’Oréal Paris, including website and e-commerce banner development.

GROUP HEAD STRATEGY - Havas Creative | Nov 2020 - Jan 2024
Brands: Burger King, Durex, Aegon Life, BOSCH, Air Asia, JBL, Harman
Kardon, Bel Cheese, Citroën, Lionsgate Play, King C. Gillette, Emeritus,
Head & Shoulders, ITC

Leading a lean & dynamic team of four, managing aspects of strategic
planning to support new business pitches & projects across Havas. Driving tangible business results to strengthen creative ideas by grounding them in consumer, culture & category insights. Partnering with brand teams to drive strategy, creative ideation, and campaign development.

ASSOCIATE STRATEGY DIRECTOR- Dentsu Creative | Feb 2024 - Dec 2024
Brands: Gulf Oil, Aditya Birla Capital, VIP Bags

Led the development and execution of high-impact marketing strategies that
align with client goals and drive business growth. Responsible for market
research, identifying consumer insights, and analyzing competitive landscapes
to craft compelling brand narratives.

SR. PRODUCT MARKETING MANAGER - IDFC FIRST Bank | Dec 2024 - Sept 2025

Led a 3-member squad to manage digital marketing for the bank’s Retail
Assets vertical, catering to both existing to bank & new to bank customers.
Managed creative development and agency partnerships to generate over
500+ assets per month across 8+ channels.

Accomplishments

Gold | Havas | Shark Awards - Aegon Life
Bronze | Havas | Abby’s - Aegon Life
Runner Up | Havas | Effie’s - Lionsgate Play

Education

MBA (pursuing) Indian Institute of Management, Ahmedabad 2024-2026
BBA (Marketing) NMIMS, BBA 2019
XII, SSC FIITJEE Saifabad, Hyderabad 2015
X, CBSE Meridian School, Hyderabad 2013

Certification

Extra-curricular

Leadership:
President, Media & Marketing | IIM-A
President, Debating Society | NMIMS
Organizer, TEDxJuhu 2016'
Head Boy | Meridian
NGO Volunteer, The Green Nest

Extra Curriculars:
Boxing – Sparring, formally trained in kick boxing.
Mediation – Completed multiple Vipassana courses
Trekking – Conquered multiple summits including a Himalayan Trek. (Kauri pass at 13k ft.)